Jacques Villeneuve may be out of a ride next year -
but his car is polished perfectly!
While in Montreal, Nika finds her favorite
Canadian driver Jacques, with his own superb car care
products
SONAX was founded by the Hoffmann Mineral Group
started by the Hoffmann family in Neuberg
Germany in 1902. They were a silica mining
company and came to realise that the fine
particled silica could be used as a polishing
agent for metal. In 1950, they realized it could
also be used to restore automotive paint shine
and they started a company called SONAX with a
line of car care products.
Now they are the market leaders in Europe and
are exported to 70 countries. They are still
owned by the Hoffmann family with a Hoffmann
leading the company and are very quality and
environmentally-oriented.
SONAX currently sponsors McLaren, they were with
BAR for 4 years and they were with Williams
before that. They also sponsor sports car racing
and Formula 3000 (Tomas Enge - last number of
years).
Newtown Sales have imported only the best of their products
- the Xtreme Line - under Jacques' name, because
he only wants to be associate with top quality
products. It is the pinnacle of their on-going
research and development. They also have spent a
lot of energy on developing top-notch packaging,
which is relatively obvious to the eye. SONAX
wins testing competitions regularly in Germany
and Europe in objective magazines. Each product
is carefully produced so that the experience of
cleaning your car is easy and enjoyable. For
instance most cleaners for your interior have
harsh or ammonia-like smells, where ours is a
pleasant citrus. The trim and interior
protectant also leaves a pleasant scent.
The JV line of SONAX products is available
through
www.newtownsales.com and four of the most
commonly used products have been picked up by
Canadian Tire. *Nika's pick is the racing helmet
air freshener in green apple scent- it looks
great and smells fresh.
*all products tested by Nika were
purchased at regular retail prices.
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