GET A GRIP – The Latest Fashion in Steering Wheel Accessories

Racerchicks.com takes a look at the latest automotive after market accessory: Grant Products Airbag Styling Ring

As I’ve said many times – what separates us from animals is our ability to accessorize. So when I saw the Grant Products carbon fiber looking Airbag Styling Ring, for my Grand Cherokee’s Steering Wheel - I had to have it!

Racerchicks had a chance to speak with Lou Leto, Vice President Sales & Marketing for Grant Products about this styling ring that customizes a vehicle without interfering with the air bag or other safety features.

Nika:..Lou – I love my carbon fiber looking styling ring – it really personalizes my Jeep Grand Cherokee. What varieties do you have and for what vehicles?

Lou: I like the attitude to accessorize or personalize! Think of the trend to personalize a cell phone, and to me, our airbag steering wheel styling ring is the same concept. One can choose from two luxurious wood grains, a high tech carbon fiber pattern, and now some vehicles applications include latest fashion colors; yellow, red, silver, white and blue. 

GRANT now has these Styling Rings for over 65% of the S UV's and trucks, and over 45% of all cars that are airbag equipped. We can cover over 60 MILLION vehicles since 1995. And we're making new tooling for new applications every month. The latest? The VW new BEETLE, Celica, Ford Focus, PT Cruiser. 

Nika: What I couldn’t believe is the ease of installation – what a breeze to snap on...

Lou: This patented product can bring a completely different look to a vehicle interior with an installation time of 4 seconds! Later, as you wish to change to another finish or color, it's a quick and inexpensive way for a completely new look.

It's important to know that GRANT has designed each Styling Ring model to accent while retaining all of the airbag safety features. Our Styling rings are an ENGINEERED product; crafted and formed to exactly match the contours of the factory airbag steering wheel rim and spokes. Styling Rings are made from a high strength composite, and are not affected by temperatures extremes-hot or cold.

Nika: I found that out – it was a cold winter here and my styling ring still looks as good as new! Now where can fellow racerchicks get these styling rings?

Lou: Styling Rings are available at a Suggested List Price of US$59.95. They as all GRANT products, are available at all major auto parts stores, specialized vehicle parts stores, and specialty vehicle accessory and performance catalogs. 

You may also check with www.grantproducts.com for a complete parts listing. GRANT also uses this site for consumer feedback, where one can vote on new concepts that help influence our next styles and colors. GRANT is active in many car and truck events to do surveys, too.

Nika: I love the fact that Grant products is LISTENING to consumers! Now I know there’s more to the Company – tell us a bit about what other items you have for us racerchicks.

Lou: While we have discussed our airbag Styling Rings, let's not forget that GRANT is the leader in custom steering wheels for pre airbag vehicles. With an industry tracked average age of a vehicle at over 9 years old, there are still tens of millions of candidate vehicles. GRANT, started in 1922, has offered steering wheel solutions since the Sixties. These are selected to customize or personalize many vehicles. Our styles range from basic, yet high strength wheels for racing, to highly crafted varieties of vinyl, urethane, leather, wood wheels; literally hundreds of choices for performance or luxury. Need an easy, temporary vehicle seat shield to protect the factory leather or cloth from bad weather, a hobby or messy chore? GRANT offers a solution, with different styles and colors. 

Nika: This sounds like the perfect present for the busy racerchick – functional yet decorative – I won’t let my dogs ruin my Cherokee’s seats! Thank you Lou Leto – I know you are a busy man so we appreciate your time and wish you continued success.

Lou: Thanks for the opportunity to speak with you today. With as much time as individuals spend at the wheel of their vehicle, I hope that, by this conversation, we have made your readers more aware of a fashionable, easy and low cost way of accessorizing /personalizing something that they use each day. 

For more information:
Grant Products
700 Allen Avenue
Glendale, CA 91201
Attn: Customer Service

(800) 952-6947
(818) 247-2910
(818) 241-4683 fax line

e-mail: customerservice@grantproducts.com. www.grantproducts.com