She’s here – Scuderia Ferrari Barbie®
I’ve waited 25 years for this day to happen and thanks to Ferrari entering into an exclusive licensing agreement, Scuderia Ferrari Barbie is now available across the country. This decision was not taken lightly by either Ferrari nor Mattel. Both are premier manufacturers – Mattel, Inc. is a worldwide leader in the design, manufacture and marketing of family products. With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and markets its products in more than 150 nations throughout the
world.
Last year, Mattel introduced Electric Racing sets for both Ferrari street cars and Ferrari F1 cars. Radio Control vehicles for both Ferrari street and race cars, followed by Ferrari games and puzzles. This year it’s Barbie dolls, plush toys and a Ferrari-branded line of clothing for kids, including apparel, footwear, sleepwear, role-play outfits, lunch boxes and school bags.
Good going Mattel – Ferrari Barbie certainly isn’t track fluff. So look for her at Monza – in her red
Nomex suit, helmet in hand.
As for Ken – I hear he’s been dropped like a hot Mr.
Potato-head…. Maybe he can hold up those grid signs in a little white T-shirt.
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