Press Releases

So you’ve become a professional racerchick and need to get your name & accomplishments out there. Although a professional media representative has the background and experience to do this for you – sometimes when starting out you’ll be faced with doing it alone….so here are a few pointers:

We’ve asked people in the industry, the journalists, editors and on the other side the PR, Media Relations coordinators on how to write an effective press release. Unless you are a household name chances are your release may not be picked up by the media but on the same token there is the chance it might. Note writing your release should differ from the release public companies must write but the basic rules remain the same. Be concise, brief and to the point – my time is as valuable as yours. “I like the heading to be to the point” said one editor, “I like it to summarize the release”. But another journalist said a catchy headline is sure to draw his attention. But they both agree the first paragraph is the most important – make this informative. The preference is still a one-page release – no more!  A quote is appreciated but only after the important criteria is dealt with.  Please no fluff paragraphs – cut to the chase!

Biggest mistakes:

  1. No Contact Information: If a journalist wants an interview they need to get in touch with you. If there are some important details missing – they need to get in touch with you. Provide all contact information.
  2. Old News: “Why do I want to hear about your finish when the race was 2 days ago!” said one writer. Remember deadlines – journalists want the goods right away – make sure your release is sent promptly.
  3. Spelling and Grammar: This racerchick isn’t the best at this herself so proof read, proof read and proof read. A well-written release will show your professionalism – poor copy and silly mistakes take away from you & your team.
  4. Truth: Are you the fastest & greatest super-racer on this planet? There’s a thin line between padding a release with illogical representation and showing confidence. Keep it factual and honest. This is especially important when including a quote. If your race finish is not podium – that’s fine but do include (without blame) what happened and how you will overcome it in the next race.

We look forward to the next installment of Racerchick 101 where we’ll look at WHO to send your releases to. No one like SPAM – so we’ll discuss how to find the right people for your media list- how to make and manage a media list and how to get the media to notice you.

If there are other areas you’d like to see us cover, or you’d like to provide your insight, ideas and share your experiences, we invite you to do so on our forum or by e-mailing us here at



Nika has had a love for cars and racing since childhood. A regional racing license holder she has been involved with the industry, working with racers, teams, journalists and automobile manufacturers in sponsorship solicitation, logistics, hospitality, road show and communication program implementation.