RAISING THE FLAG FOR CAR CARE SAFETY MONTH
Racerchick Kelly Williams on the Road for
'Be Car Care Aware' Campaign
September 27, 2004 -- Kelly Williams,
the first and only female driver to participate
for 10 years in the history of CASCAR racing, is
making pit stops in seven cities across Canada
to raise the flag on Car Care Canada's new 'Be
Car Care Aware' campaign. As a race car driver,
safety promoter and educator, Kelly Williams
knows cars, vehicle maintenance and road safety.
"October is 'Car Safety Month' and a critical
time for Canadian motorists to take a closer
look at their vehicles before the rubber hits
the road this winter," says Marc Brazeau, Vice
President, Car Care Canada, a not for profit
organization devoted to vehicle safety. "Our
organization estimates there is $2-billion in
unperformed automotive maintenance work in
Canada that could result in vehicle breakdown,
increased costs, or personal injury."
Car Care Canada has outlined the Top Five
ways to maintain your vehicle . stay safe on the
roads . protect the environment . preserve your
investment.
1) Conduct regular maintenance - follow a
scheduled maintenance plan.
2) Change your oil and filters regularly.
3) Take care of your tires - maintain proper
air
pressure and check tread depth.
4) Carry an emergency road kit - have jumper
cables, blankets, matches, flares, water on
hand.
5) Maintain your brakes - ensure your brakes
are working properly in case you need to make a
panic
stop.
About the "Be Car Care Aware" Campaign
"Be Car Care Aware" is a consumer education
campaign about the benefits of regular vehicle
care, maintenance and repair. Launched during
October's Car Care Safety Month, the campaign's
goal is to build awareness and knowledge to
prepare consumers to make sensible decisions
about their vehicles. Built around three key
message areas of safety, the environment and
protecting your vehicle investment, the campaign
is spearheaded by Car Care Canada.
About Car Care Canada
Car Care Canada is a non-profit advocacy group
that is the leading source for research,
education and communication about the automotive
aftermarket industry in Canada. For more than 15
years, Car Care Canada has been recognized for
its credibility among consumer media, the
motoring public and the industry.
Car Care Canada is committed to building
awareness and knowledge about the benefits of
regular vehicle care, maintenance and repair to
prepare consumers to make sensible decisions
about their vehicles. As awareness builds,
consumers will take action, thus reducing
vehicle neglect. Reversing unperformed
maintenance will conserve energy, improve
highway safety and benefit the environment.
These objectives are echoed in Car Care Canada's
consumer education campaign called "Be Car Care
Aware."
Tour Dates
Halifax - Tuesday, October 5
Ottawa - Wednesday, October 6
Toronto - Thursday and Friday, October 7 and 8
Winnipeg - Tuesday, October 12
Edmonton - Wednesday, October 13
Calgary - Thursday, October 14
Vancouver - Tuesday, October 26 |
