Ashley Taws Announces Two-Car Racing Effort With
Barbie
Toronto, Ontario, May 3 2007 - Ashley Taws
revealed two Barbie at Wal-Mart race cars today
as she announced plans to compete in the Ontario
Sportsman Series and selected Super Touring Car
races. With backing from Barbie, Wal-Mart, Polly
Pocket, Dare Bear Paws and several other
sponsors, the 23-year-old from Newmarket, Ont.,
unveiled two pink cars: a Barbie at Wal-Mart
Dodge Charger Stock Car and a Barbie at Wal-Mart
BMW E30 Super Touring Car.
Taws is thrilled to be returning to competition
and especially pleased to be returning with
Barbie. Likewise, Barbie-maker, Mattel is happy
to resume its association with Taws.
"It's a pleasure and an honour to once again
provide support to a young lady who epitomizes
the Barbie ideal to 'B Who U Wanna B' with young
girls," said Nilo Del Bel, Senior National
Account Manager at Mattel Canada Inc.
Racing stock cars will be a new world for the
petite Taws. Having only raced once on an oval -
almost 7 years ago in a tiny Formula 1200 car -
adapting to a full-size stock car and competing
against experienced oval racers is going to be a
big challenge. With DJ Kennington working with
her and his team, DJK Racing, preparing her car,
Taws will have all she needs to learn and
progress.
The Super Touring Car will feel more like the
light, nimble formula cars she is used to.
Although it began life as production car, the
BMW has been transformed by Vertex Fabworx and
is now a true race car -- light and fully
race-prepped with performance and safety gear.
Taws will likely feel quite at home pushing the
Barbie BMW to its limits.
Taws will make her return to competition driving
the Barbie Super Touring Car at Mosport
International Raceway on May 19 in the USERA
(United States Enduro Racing Association)
Sundown GP, a three-hour endurance run which
she'll co-drive with Vertex Fabworx drivers
Jordan Marrison and Brock Gilboe. Her debut in
the Barbie stock car will come on June 16 at
Mosport Speedway.
The greatest impact in terms of attention is
sure to come at the Grand Prix of Toronto, July
6-8, where Ashley will drive in the Canadian
Touring Car Championship Super Touring race.
Ashley has raced the streets of Toronto twice in
the past, endearing herself to fans and earning
widespread media coverage for her on-track
performance. Racing in the Canadian Formula Ford
Championship, she took pole position and
finished fourth in 2002, then finished fourth in
2003, her first race since being severely
injured in an off-season highway accident.
Sadly, a lack of endurance and legacy injuries
kept the comeback short-lived.
Ashley and her Barbie at Wal*Mart Stock Car will
make over thirty appearances at Wal-Mart stores
across Ontario this year. Her popular website,
www.ashleytaws.com, is back and is in the
final stages of a complete rebuild.
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