Cadillac Teaming Up
with Make-A-Wish to Make Special Wishes Come
True
Dallas, TX June 20, 2003 - Cadillac
will once again team up with the Make-A-Wish
Foundation of North Texas and Michael Finley, of
the Dallas Mavericks, as the title sponsor of
the 2nd Annual Cadillac Finley & Friends
Celebrity Golf Tournament to be held at Trophy
Club Country Club in Trophy Club, Texas. The
tournament to benefit the Make-A-Wish Foundation
of North Texas is scheduled for June 29 and 30,
2003, matching NBA stars, celebrities,
supporters, and wish kids in a Pro-Am format.
Michael Finley, guard for the Dallas
Mavericks, is a loyal supporter of the
Make-A-Wish Foundation, and an important asset
to the local North Texas Chapter. The inaugural
presentation of the Cadillac Finley & Friends
Celebrity Golf Tournament raised $72,000 to help
the Make-A-Wish Foundation of North Texas
achieve its mission to grant wishes to children
with life-threatening medical conditions to
enrich the human experience with hope, strength,
and joy.
Cadillac will provide vehicles for the
celebrities and other VIPs during their stay in
Dallas for the tournament. The vehicle of choice
for the VIPs is the new Cadillac Escalade ESV, a
luxury sport utility with a 345-HP 6.0 liter V-8
engine. The largest full-size luxury SUV
available, the 2003 Cadillac Escalade ESV is the
largest Cadillac ever produced, making it truly
the new Texas Cadillac. The luxurious Escalade
ESV will provide much needed space for the long
legs of Finley's NBA friends to travel in
comfort while staying in the Dallas area.
"We're proud to be a part of Michael's
commitment to the children of north Texas. The
courageous children who benefit from the efforts
of the Make-A-Wish Foundation are an inspiration
to Cadillac and our dealers. We hope that this
year's Cadillac Finley & Friends Celebrity Golf
Tournament is one more step in making smiles
standard equipment for these great kids and
their families," said Tom Novak, Regional
Marketing Manager for Cadillac.
Last year, Cadillac provided a Cadillac
Escalade EXT as a hole-in-one prize, and also
provided various other prizes and materials
distributed to sponsors and guests at the event.
Cadillac is the exclusive automotive sponsor of
the event, and will play an integral role in all
aspects of the tournament and its festivities.
As this year's presenting sponsor, Cadillac
provided a 2003 Escalade ESV, which was
auctioned off at the "Wish Night" Gala in May.
For the tournament, Cadillac will be providing a
Cadillac Escalade ESV as a hole-in-one prize,
golf logo caps, branded golf balls, and other
promotional materials to be used as sponsor and
celebrity gifts. Other sponsors include Outback
Steakhouse, Nike, American Airlines and Sprite.
The Make-A-Wish Foundation of North Texas
would like to publicly thank Cadillac for their
partnership and support in presenting the 2nd
Annual Cadillac Finley & Friends Celebrity Golf
Tournament on June 29th and 30th at Trophy Club
Country Club.
About the Make-A-Wish Foundation
The Make-A-Wish Foundation grants the wishes of
children with life-threatening illnesses to
enrich the human experience with hope, strength,
and joy. It is the largest wish-granting
organization in the world, with 77 chapters in
the United States and its territories, and 27
international affiliates on five continents.
With the help of generous donors and more than
25,000 volunteers, the Make-A-Wish Foundation
has granted more than 110,000 wishes to children
around the world since 1980. For more
information about the Make-A-Wish Foundation,
visit
www.wish.org.
The Make-A-Wish Foundation of North Texas has
granted more than 1900 wishes since 1982. For
more information about the Make-A-Wish
Foundation of North Texas or the Cadillac Finley
& Friends Celebrity Golf Tournament, visit
www.northtexaswish.org .
About Cadillac
Cadillac is a division of General Motors Corp.
(NYSE: GM), the world's largest vehicle
manufacturer. GM employs 342,000 people globally
in its core automotive business and
subsidiaries. Founded in 1908, GM has been the
global automotive sales leader since 1931.
UAW-GM, General Motors and GM dealers have been
active in their support of the Make-A-Wish
Foundation all across America. The UAW-GM/General
Motors multi-year national sponsorship of the
Make-A-Wish Foundation is the largest single
commitment by any sponsor in the Foundation's
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