 The
Mopar Image Center
After
24 months of planning, research, design and
engineering, Mopar Parts is proud to introduce
The Mopar Image Center. This all-new traveling
exhibit tells the story behind "The Mopar
Difference" in an exciting and
interactive way, presenting visitors with a
compelling chronicle about the quality,
engineering excellence and tradition that goes
into the design and manufacture of genuine
Mopar parts and accessories.
Concept
Vehicles
Visitors are
initially drawn to The Mopar Image Center
display by one of DaimlerChrysler popular and
trendsetting vehicles. Above the vehicle, an
exciting and fast paced four-monitor video
reviews concept cars of the past, including
the groundbreaking Viper and Prowler, as well
as this year's newest crop of innovative and
thought-provoking concept vehicles. Proof
again that, at DaimlerChrysler, dreams often
turn into realities!
On the highway,
The Mopar Image Center becomes a rolling
billboard telling motorists that Mopar
parts is the authentic parts and accessories
brand designed exclusively for Chrysler,
Plymouth, Dodge and Jeep vehicles.  It boldly
and colorfully incorporates a new global
graphic design with parts graphics, brand
logos and the "Experience the Mopar
Difference" theme.
Mopar
Motorsports
The fun and
excitement of DaimlerChysler's
Autostick doesn't end with Mopar heritage. Use
this innovative shifter to select one of five
narrated, fast paced videos that highlight
Mopar's many exciting racing activities...from
the rough-and-tumble World of Outlaws series
to the high banks of NASCAR Craftsman Truck
action. And get up close and personal to a
real, fire-breathing Hemi Crate Motor!
The Mopar Image
Center display itself is divided into sections
and its story is presented through individual
modules, each representing a unique part of
the Mopar family. Visitors will be taken on a
journey through the exciting history of Mopar,
from the 1920s to the present. They'll be
shown how to best care for their new
DaimlerChrysler vehicle, inside and out.
They'll share in Mopar's rich racing heritage
and learn firsthand how Mopar is tearing up
dirt tracks and high banks around the country
with the thundering power of Mopar Performance
Parts. Visitors will even be introduced to the
hottest new vehicle accessory and lifestyle
products around, as well as the latest in
sportswear fashion.
Unlike other
tractor/trailer traveling exhibits, The Mopar
Image Center was designed to maximize use of
the display area. The trailer, for example, is
equipped with unique twin
hydraulically-operated 28-foot gull wing doors
that fold out from the side. When activated,
these doors from a 28 x 24-foot floor display
area. This adds up to over 600 square feet of
air conditioned fun, excitement and education
for visitors of all ages.
With its
state-of-the-art modules and unique features,
The Mopar Image Center is the new benchmark in
traveling exhibits for the automotive
industry. It's the ultimate Mopar
Experience.
That's the
Mopar Difference.
Mopar Vehicle Car Care
Center 
Cool cars and trucks need to look cool,
and The Vehicle Car Care Center explains it
all. Learn how to keep your new vehicle
looking newer longer with top quality Mopar
appearance products, maintenance, repair and
collision parts. And a moving cutaway reman
engine, along with individual interactive
exhibits, gives visitors a hands-on look at
the Mopar Difference.
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