GENERAL MOTORS CELEBRATES
YESTERDAY, TODAY AND TOMORROW AT GOODWOOD FESTIVAL OF
SPEED
DETROIT, March 20, 2002 – It is a daunting yet
intriguing task: Among the millions of cars and trucks
produced by the world’s largest vehicle manufacturer,
select three that epitomize the corporation’s past,
present and future. Which ones embody the corporation’s
rich heritage, its enduring commitment to innovation and
its sustaining vision of the future?
Consider
these three candidates: The Buick Y-Job, the industry’s
first concept car; a Chevrolet Monte Carlo stock car,
the most successful model in NASCAR racing history; and
the Cadillac Cien supercar, a design study that expands
the envelope of automotive technology.
In fact, this eclectic
trio of vehicles will represent General Motors at the
Goodwood Festival of Speed on July 12-14, 2002. They are
from different eras, constructed for different purposes
and notable for different reasons. But viewed together,
they express the essence of the company that has been
the leader of the automotive industry for decades.
“The foundation of
General Motors’ long-term success are product
innovation, global technical competence, and strong and
successful brands,” said Scot Keller, staff director, GM
Corporate Brand Communications. “These elements were
foremost in our minds when we chose the vehicles that GM
will bring to the Goodwood Festival of Speed.”
At 64 years of age, the
Buick Y-Job still has the power to evoke an emotional
response in anyone with an eye for personal style.
Created in 1938 by GM’s colorful design chief Harley J.
Earl, the Y-Job was the first masterpiece in a new
automotive art form that became known as “dream cars.”
Long, low and streamlined, the Y-Job emulated the
appearance of the fighter planes that gave this elegant
two-seater its distinctive name. Refurbished by the
staff of the GM Design Center, the Y-Job will reenact
Earl’s daily drives through the streets of Detroit in
this priceless prototype.
The Festival of Speed
will also see a genuine American racing hero return to
the driver’s seat when three-time NASCAR
champion Darrell Waltrip puts Chevrolet’s legendary
Monte Carlo stock car through its paces. Waltrip’s quick
wit is rivaled only by his speed in a racecar, and he
has vowed (with tongue planted firmly in cheek) to
outrun the Formula 1 contingent on Goodwood’s long and
winding road.
Competition has been a
part of GM’s culture since the early days. Automotive
pioneers such as Louis Chevrolet and Ransom E. Olds
(founders of the Chevrolet and Oldsmobile divisions
respectively) recognized that the racetrack was a
compelling venue to demonstrate their products.
GM is continuing this
heritage with a global motorsports program that
showcases its products in Europe, North and South
America, Australia and Asia. When Waltrip wheels Richard
Childress’ Chevy Monte Carlo up Lord March’s driveway,
he will represent the countless professional and amateur
racers who compete worldwide in GM vehicles.
This passion for
performance also finds expression in the Cadillac Cien
concept car – a carbon fiber supercar with a sharply
chiseled profile and cutting-edge technology. Powered by
an experimental 750-horsepower Northstar V12 engine with
direct fuel injection, the Cien boldly celebrates
Cadillac’s centennial – and promises future
breakthroughs in design and technology from GM’s luxury
division.
The Cien has a Spanish
name (which translates as “100” in honor of Cadillac’s
first century) and an unmistakable British accent.
Designed by Simon Cox at the General Motors Advanced
Design Studio for Cadillac in England and powered by a
prototype engine built by Cosworth Engineering in
cooperation with GM Powertrain, the Cadillac Cien will
return to its virtual home in the U.K. for the Festival
of Speed.
On three magical
midsummer days, the past, present and future converge at
Goodwood. It is a time to celebrate heroes and legends,
and to pay homage to extraordinary people and
exceptional vehicles. The Buick Y-Job dream car, the
Chevrolet Monte Carlo NASCAR stock car and the Cadillac
Cien concept car that will participate in the Festival
of Speed are a snapshot of the millions of GM vehicles
of the past, present and future – and the passionate
people who create them.
More information on
Waltrip's Goodwood experience
|