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by
Robert G. Hagstrom (author of The Warren
Buffet Way)
 Don't feel you need to be a business
executive or be the utmost NASCAR fan to enjoy
this book - what you need to be is enthralled
by good business sense and the loyalty of a
race fan. This book is a great insight to this
$2 billion dollar industry that is growing
each and every year since its' inception 1948.
Any racer should take extra care in the
reading - a great reference to how important
"mutually beneficial relationships" in racing
are and the importance of keeping sponsors and
race fans happy.
For anyone who ever
had the thought of NASCAR being some Southern
State past time for the average American
better look twice: the power behind the force
--- no wonder the Fortune 500 companies are
lining up.
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